About us
Experience is what you get while looking for something else
I.M.R.
In Medias Res
The latin expression that means “in the midst of things”.
This concept is expressed by us in three ways:
Thematically
In Medias Res was an expression of the Latin poet Oratio to refer to Homer's beginning of the Odyssey, which started in the midst of things. Social media shaped storytelling in this direction but, one of the oldest literary works started in the midst of things. The past can become the future. This concept is a central identitarian element and point of reflection for IMR. We often work on educational and historical documentaries as well as Sci-Fi short films describing different future realities. Is possible to subvert the chronological order of the story, because all is connected.
Thematically
In Medias Res was an expression of the Latin poet Oratio to refer to Homer's beginning of the Odyssey, which started in the midst of things. Social media shaped storytelling in this direction but, one of the oldest literary works started in the midst of things. The past can become the future. This concept is a central identitarian element and point of reflection for IMR. We often work on educational and historical documentaries as well as Sci-Fi short films describing different future realities. Is possible to subvert the chronological order of the story, because all is connected.
Politically
The state of the world urges us to start in the midst of things. There is an urgency to tell beautiful and different stories. There is a need to educate, inform and most importantly inspire. We do not have time to waste, we need to create. The focus of IMR on social and political campaigns is a core aspect of the agency. There are so many incredible organisations and ideas that should have a positive impact that we try to have a clear focus: in the midst of things, prioritizing what is urgent to create stories and support organisations that aim to make a change.
Politically
The state of the world urges us to start in the midst of things. There is an urgency to tell beautiful and different stories. There is a need to educate, inform and most importantly inspire. We do not have time to waste, we need to create. The focus of IMR on social and political campaigns is a core aspect of the agency. There are so many incredible organisations and ideas that should have a positive impact that we try to have a clear focus: in the midst of things, prioritizing what is urgent to create stories and support organisations that aim to make a change.
Technically
IMR has set its roots in the digital world. The impact of social media and digital production, in general, is undeniable and nowadays even productions meant for cinema have been influenced by the rules created by digital platforms. Before funding IMR, the founder worked on a digital-first agency and produced and directed documentaries that achieved more than 20 million views worldwide. For years he studied and analysed the rules of the game to make sure relevant content could be seen. The audience is overwhelmed with stories and needs to find what to watch and why. Starting in the midst of things is one of the ways that will allow a film to have the right impact.
Technically
IMR has set its roots in the digital world. The impact of social media and digital production, in general, is undeniable and nowadays even productions meant for cinema have been influenced by the rules created by digital platforms. Before funding IMR, the founder worked on a digital-first agency and produced and directed documentaries that achieved more than 20 million views worldwide. For years he studied and analysed the rules of the game to make sure relevant content could be seen. The audience is overwhelmed with stories and needs to find what to watch and why. Starting in the midst of things is one of the ways that will allow a film to have the right impact.
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